Job Description

As a Content Writer at PWI, you will craft clear, engaging written content that strengthens our brand, supports marketing initiatives, and improves customer understanding of our products and services. You will produce a variety of materials—such as blogs, emails, website content, and printed resources—while maintaining accuracy, consistency, and a strong brand voice. Your work helps drive SEO growth, enhance customer experience, and support the overall success of the marketing team.

Responsibilities

• Write clear, engaging, brand-aligned content for blogs, web pages, emails, print materials, and marketing campaigns.
• Research topics and collaborate with subject-matter experts to ensure accuracy, relevance, and strong storytelling.
• Edit and proofread content for clarity, tone, grammar, and consistency.
• Strengthen digital performance through SEO research, optimized structure, keyword placement, and refreshing older content.
• Create email content that improves engagement, including stronger open and click-through rates.
• Maintain and update website and blog content to ensure accuracy and alignment with campaign goals.
• Review performance data with the Marketing team and adjust content based on insights.
• Assist with social media content, podcast development, and other emerging marketing channels as needed.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Character

• Team-oriented and collaborative
• Detail-focused with strong organization
• Curious and adaptable, eager to learn
• Reliable, deadline-driven, and proactive
• Strong communicator with a clear writing voice

Education or Experience

• Bachelor’s degree in communications, English, marketing, journalism, or a related field (required)
• 3+ years of professional content writing experience (required)
• Experience with copywriting is a benefit
• Experience with WordPress or other CMS platforms is a benefit
• Experience with email marketing platforms such as Omnisend is a benefit

Certificates, Licenses, Registrations

• Valid driver’s license and able to be insured on PWI insurance

Other Skills & Abilities

• Strong writing, editing, and proofreading abilities
• Ability to research topics and translate technical information into clear, accessible content
• Working knowledge of SEO and digital content best practices
• Experience with social media management is valuable
• Photography or videography experience is a plus
• Comfortable with collaborative editing and constructive feedback

Physical Abilities

• While performing the duties of this job, the employee is regularly required to sit for extended periods, type, and use a computer.
• The employee is occasionally required to stand, walk, bend, reach, or lift items such as documents, marketing materials, or light equipment (typically under 20 lbs).
• The employee frequently communicates with team members in person and by phone.
• Specific vision abilities required include close vision for writing and editing, distance vision for reviewing layouts or materials, and the ability to adjust focus.

Cognitive and Communication Abilities

• Able to write and communicate clearly in professional, brand-aligned language
• Able to interpret instructions in written and verbal form
• Able to apply sound judgment when editing or refining messaging
• Able to collaborate effectively with team members and subject-matter experts

Location

• Willing to work on-site at PWI in Nappanee, Indiana
• May be asked to travel by plane or vehicle to various locations. Estimated 5%-10%

Job Details and Benefits

• Positive work environment where culture and Core Values are the highest priority
• Full-Time status with potential for overtime
• Paid time off, with up to 3 weeks paid vacation with tenure
• 401 (k) retirement plan with up to 4% company match
• Employer-sponsored individual health insurance, with options for dental and vision
• Health reimbursement account (HRA)
• Wellness Reimbursement
• Paid birthdays off and 7-years employed all-inclusive vacation package

 

QUESTIONS?

Contact:

Austin Beachy | Human Resources Director

Email: [email protected]

Phone: (574) 646-2015