Nappanee, Indiana — September 15, 2025 — PWI, a trusted name in material handling solutions, is proud to announce a major rebrand aimed at unifying its sub-brands and strengthening its visual identity across all customer touchpoints.
This transformation includes the consolidation of PWI’s eCommerce sub-brands, Hoist Zone and Structural Deck, under the primary PWI brand name. The change is designed to enhance clarity for customers and reinforce the company’s commitment to its core values: Innovation, Passion, and Grit.
“This rebrand is not about changing who we are—it’s about sharpening our focus,” said Brandon Hershberger, CMO at PWI. “By consolidating some of our sub-brands under one unified name, we’re creating a clearer, stronger brand experience for our customers and aligning our identity with what we stand for.”
Why the Change?
- Brand Structure Alignment: Unifying Hoist Zone and Structural Deck under the PWI name streamlines the customer experience and strengthens the PWI brand in the marketplace.
- Consistent Visual Identity: A refreshed look—including a new logo and updated brand visuals—better reflects PWI’s mission and values, helping the brand speak with a consistent voice across platforms.
The Stair Zone sub-brand will continue to operate under its current name as a specialized product line.
Moving Forward
PWI’s rebrand isn’t a reset, but rather a refinement. With its new tagline “Conquer Your Space”, the company remains committed to helping American manufacturers through innovative material handling products, practical solutions, and a turn-key approach.
For more information about the rebrand or to explore the updated brand identity, visit www.pwiworks.com or contact:
Brandon Hershberger
CMO
Phone: 574-646-2015
Email: [email protected]